n2 labs
Our apps

Apps with a

We build playful apps people actually keep, and grow them with data instead of guesses.

Try our apps How we work

Four apps in motion. One small studio.

n2 labs / apps01 / 04
Go on, answer it.
120 XP
FRIENDSHIP 101Your friend left you on read for two days. What's the best move?
+10 XP
SortFREED 0 MB
Chapter 12 · Backstage
ThemesMIDNIGHT
10:08Thu · 17
Marj Live

Life skills that feel like a game, not a lecture. For ages 15 to 22. marj.app →

Nift

Clean your camera roll one swipe at a time. Drag the photo: right to keep, left to delete. Coming to iOS.

Velvet

Romance stories where the love interest texts back. Pick a reply and see what he says.

Thene

Restyle your whole home screen in one tap: themes, widgets, icons and wallpapers. Try a theme. Coming to iOS.

How we work

Small team.
Real numbers.

Quiz first

Before we build, we test the promise. A short quiz funnel tells us who wants it and why.

Paywall as a conversation

Pricing is copy, too. We write it like a chat, then test it like a product.

One loop a week

Every week, a few experiments. Keep the winners, cut the rest, ship again.

Global from day one

Built for audiences worldwide. Nift ships in 11 languages from its first build.

Studio

The twist is in the logo.

One line. Read it left, it's an n. Read it right, a 2. Turn it, and it spells what we make.

Tap to turn

n · p · u · a

nnew.
Marj
0

Lessons written, voiced and illustrated.

Nift
0

Languages from the first build.

How we decide

Our settings. Try changing them.

Lab notes

What we keep learning.

Short notes from building and growing consumer apps. No fluff, no thought leadership.

Note 01 · Paywalls

Your paywall is a conversation.

Most paywalls read like a price list. Ours read like the last message in a chat: here's what you told us, here's your plan, here's when we'll remind you. Same price, different feeling.

1 min read
Note 02 · Process

Quiz first, build second.

A quiz funnel costs days, an app costs months. If nobody finishes the quiz, nobody would have opened the app. We let the funnel say no before the code does.

1 min read
Note 03 · Retention

Fun gets downloads. Useful gets kept.

The twist earns the first tap. What happens on day seven earns the subscription. We design both on purpose, and we measure the second one harder.

1 min read

Try the twist.

Marj is live today. Nift, Velvet and Thene are on the way.

Open marj.app ↗ Back to the apps